My journey so far
My journey so far
Hi, I’m Seren — a Product Designer with over 5 years of experience turning complex ideas into clear, impactful, and user-focused products.
Hi, I’m Seren — a Product Designer with over 5 years of experience turning complex ideas into clear, impactful, and user-focused products.
Highlights I’m proud of:
Worked across 8 industries — fintech, B2B SaaS, marketing, productivity, checkout, e-commerce, gaming, and sports — in agency, corporate, and startup environments.
Increased card linking by 15% at Hepsipay through a redesigned payment flow.
Reduced support calls by 30% by simplifying the GSM update experience.
Helped shape a $1M MRR product at Insider through a design-led strategy.
Resolved team conflicts early through structured discovery sessions, accelerating alignment and delivery.
My approach
I don’t just design screens — I start by asking the questions:
What’s the real user need here? What’s the business trying to achieve? What’s the most efficient way to get there?
Here’s what makes my approach different:
I design with business context, not just UI trends.
I build alignment before pixels — reducing wasted effort later.
I help teams prioritize what matters, not just what’s shiny.
And I care about execution as much as ideation.
Good design solves problems. Great design brings people together to solve the right ones — and that’s where I thrive.
Highlights I’m proud of:
Worked across 8 industries — fintech, B2B SaaS, marketing, productivity, checkout, e-commerce, gaming, and sports — in agency, corporate, and startup environments.
Increased card linking by 15% at Hepsipay through a redesigned payment flow.
Reduced support calls by 30% by simplifying the GSM update experience.
Helped shape a $1M MRR product at Insider through a design-led strategy.
Resolved team conflicts early through structured discovery sessions, accelerating alignment and delivery.
My approach
I don’t just design screens — I start by asking the questions:
What’s the real user need here? What’s the business trying to achieve? What’s the most efficient way to get there?
Here’s what makes my approach different:
I design with business context, not just UI trends.
I build alignment before pixels — reducing wasted effort later.
I help teams prioritize what matters, not just what’s shiny.
And I care about execution as much as ideation.
Good design solves problems. Great design brings people together to solve the right ones — and that’s where I thrive.